Choozle

MARCH 2, 2024

This necessitated leveraging the cookie framework but applying it to the domain of the enabling technology, such as DoubleClick. Following suit, The Trade Desk launched Unified ID (UID) in 2018, serving as a universal cookie aggregation tool. Nielsen reports that 38.7%

Advertising Agencies 52

Advertising Agencies Enterprise Management Paid Search Agency Advertisements 52

Webbiquity

SEPTEMBER 8, 2010

How are marketers planning to allocate budgets this year? DoubleClick got 1.7% At the other end of the scale, for small to midsized businesses, marketing budget allocations are changing. DoubleClick got 1.7% At the other end of the scale, for small to midsized businesses, marketing budget allocations are changing.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Martech Advisor

SEPTEMBER 19, 2019

Media agencies are responsible for allocating the advertiser’s ad expenditure across multiple channels, i.e., they purchase media for their clients. Some of the key DSP players are: DoubleClick Bid Manager. Let’s look at the top five ad networks: Google DoubleClick Ad Exchange. Media Agency. Rocket Fuel. Infolinks.

Advertising Agencies 72

Advertising Agencies Advertisements Advertising Paid Search Agency 72