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What’s Trending in Marketing for August 2020

Stevens & Tate

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. We know the difficulty of keeping up with these trends given the abundance of information thrown at us every day. Recent Marketing Reports, Updates, and Trends.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

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The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

billion to reach local consumers this year, which represents a $600 million increase compared to what national brands spent locally in 2018. In 2018, programmatic mobile ad spend in the U.S. billion by 2024. In fact, streaming video subscriptions has now surpassed cable subscriptions worldwide for the first time.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. Before 2020 comes knocking, here are 12 trends that will pave the path for new-age digital ad planning. It is a far cry from the TV ads of yore that segmented customers based on demographics alone! AI in programmatic advertising.