Remove 2017 Remove Phishing Remove Privacy Policies Remove Trust Marketing
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Personalisation or Privacy: Striking the Right Balance

The Lead Agency

However, while this approach undeniably enhances the customer experience, and as such, the performance of a company’s marketing campaigns, businesses that are using this tactic have to be careful. Online privacy is necessary in order to protect information as well as to prevent customers from being exploited by businesses.

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Top Tips to Improve Your Organization’s Digital Governance in 2019

Biznology

In addition, the public’s awareness of the importance of digital risk management and attention to how companies handle data and privacy is increasing. Digital risk management can affect consumer trust, customer loyalty and even shareholder value. Senior leadership and boards need to better understand the current digital risk landscape.