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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Or the Super Bowl ads we talk about for weeks after they've aired?

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SEO Changes in 2018

EMagine B2B Blog

Fortunately, Google did provide us with more tools and greater transparency. Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. Long-Tail Keywords Continue to Grow. July 2018 Updates.

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SEO Changes in 2018

EMagine B2B Blog

Fortunately, Google did provide us with more tools and greater transparency. Mobile-First Indexing Makes Its Debut. Mobile-first indexing made its first appearance and relates to Google’s use of the mobile version of a page for indexing and ranking in search. Long-Tail Keywords Continue to Grow. July 2018 Updates.

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Navigating the Post-Cookie World: A Comprehensive Guide for Marketers and Advertisers

Choozle

Google’s announcement to remove third-party cookies on Chrome by the third quarter of 2024 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. Publishers can then share this data with agencies or advertisers, enabling the delivery of targeted ads.