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What To Do & See at DMA’s 2016 &THEN

Adobe Experience Cloud Blog

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

In honor of this day, the Directive marketing team compiled a list of 35 inspirational women, in no particular order, who are changing the marketing game. Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. Michelle Killebrew.

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The 100 Email Marketing Statistics You Need to Know

Atomic Reach

For many, digital marketing trends can feel like “a flavour of the week” event. From Instagram stories to marketing automation and machine learning, the channel that represents the newest and most powerful trend in digital marketing can change. More than 59 percent of marketers say email is their biggest source of ROI.