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Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Buffer

If you think back three years ago to 2016, live video was everywhere. An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Live streaming video in 2016 (via emarketer ). Case in point ….

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6 Takeaways for Marketers From Mary Meeker’s Internet Trends Report

Contently

don’t skimp when it comes to analyzing how the internet shapes the global economy—the 2016 SlideShare comes in at a hefty 213 pages. There’s no way to disprove the stats—and we here at TCS aren’t immune to getting hyped by Snapchat’s intriguing ad formats—but it’s still smart to consider the source.

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Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director

Kapost

In recent years, advances in technologies and the enactment of privacy laws/regulations enabled consumers to pick and choose the information they receive (opt-in, opt-out, subscriptions, etc., Now, add in customer interests, demographic information, etc. Related: The 10 Most Important B2B Customer Experience Stats of 2016.

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48 Content Marketing Tools to Make Your Life Easier

Single Grain

Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . It was founded in 2016 with the idea to help companies reach the influencers that best fits their needs. The demographics section displays users by city, gender, age, interests, and language.