2016, Demographics and Stats - B2B Marketing Zone

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

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DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Influencer marketing. Sales enablement. Closed loop attribution and reporting. Joe Pulizzi. Sujan Patel.

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42 Experts Explain How to Get Better Qualified Leads with Interactive Content

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JULY 7, 2017

While quiz completions are valuable, the main goal was to get the user to eventually request a consultation. With this in mind, we used the “thank you” page upon completion of the quiz to give the user their results with a personalized Call-to-Action to schedule a consultation specifically for the surgery they were most qualified for.

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B2B Marketing Zone

73 Experts Reveal B2B Marketing Trends to Leverage in 2017

42 Experts Explain How to Get Better Qualified Leads with Interactive Content

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