Search Engine Advertising in China Starts With Knowing the Market
KoMarketing Associates
DECEMBER 13, 2016
In China, Baidu search engine has Baidu Phoenix Nest Promotion, a paid advertising platform similar to Google Adwords. As with Adwords, marketers using Baidu need to understand their target audience and industry, then build the account with clear account structure, well-organized keyword groups, and relevant ad creatives and landing pages.
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