LeanData

MARCH 28, 2016

So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. LeanData automates a process that previously had to be done manually. Ari Echt. “We

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. LeanData automates a process that previously had to be done manually. Ari Echt. “We

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. LeanData automates a process that previously had to be done manually. Ari Echt. “We

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

LeanData

MARCH 28, 2016

So that’s exactly what Invoca , a call-intelligence platform for marketers, began doing in the second half of 2015. Invoca found itself gaining a reputation as one of the trailblazers in the emerging Account-Based Marketing trend. LeanData automates a process that previously had to be done manually. Ari Echt. “We

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles ABM Multi-Touch Attribution 40

Engagio

OCTOBER 1, 2019

In the first chapter of marketing technology (2000 – 2015) marketing departments became a strategic part of the revenue engine. As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Engagio

OCTOBER 13, 2020

In the first chapter of marketing technology (2000 – 2015) marketing departments became a strategic part of the revenue engine. As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

Full Circle Insights

NOVEMBER 25, 2020

In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. Consumers became marketing rockstars themselves through influencer marketing and user-generated content on social media. Intro to Full Circle Campaign Attribution. Fuze Case Study.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52