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Welcome To The Age Of Ad Blocking

Marketing Insider Group

And it’s a big threat to publishers around the world who are reliant on those ad impressions to sell banners and sponsorships. Ad-block is also catching on in the US, the study reported 45 million of active users as of June 2015, which is about a 50% increase compared to last year. Help Me Get Rid Of Ads. �.

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Native Content Best Practices for 2020

Martech Advisor

Way back in 2015, we asked if native advertising will finally take over traditional marketing. It improves brand recall, and also clearly discloses to the consumer that they are clicking on an advertorial. Unlike regular display ads, native content doesn’t appear as pop-ups, banners, and similar dynamic formats.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. Think traditional print, all the way to old school banner ads. Advertorials. Like native advertising, advertorials are content that appear in publications as ads. Ads, Billboards, and Remarketing.