ViewPoint

OCTOBER 6, 2015

First, here’s the question we’ve been asking our experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. That’s just part of being a smart marketer today.

Account Based Marketing 120

Account Based Marketing Lead Generation Lead Ranking Lead Scoring 120

chiefmartech

APRIL 24, 2018

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

Marketing Automation Services 111

Marketing Automation Services Marketing AI Long Tail Marketing Paid Search Agency 111

Martech

FEBRUARY 24, 2022

These platforms provide a core set of competencies that automate and scale call tracking, recording, scoring, routing and fraud prevention. Key metrics include cost-per-lead by ad source, as well as lead conversion rate by employee. Provides a real-time view of the customer journey to have smarter customer conversations.

Marketing Attribution 96

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 96

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Automation: “Artificial Intelligence Ain’t Art” by Merry Morud. Automation: “Of Machines and Men” by Annie Cushing. Automation: “The Robots Are Coming?!”

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40