The Rise of the Marketing Technologist Part 2: Who Owns The Marketing Technology Stack?
ANNUITAS
MARCH 11, 2014
In their recent white paper called The Marketing Technologist – A New Role For The Modern B2B Marketing Organization marketing technology personalization platform Demandbase makes a good case as to why the marketing technology stack needs to be owned by marketers. So what is the answer? Marketing technology is a strategic concern.
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