The Stories Behind 6 Major Brand Makeovers
Hubspot
SEPTEMBER 6, 2016
Their ads have found their way onto many sexist campaign roundups, including Adweek's Most Sexist Ads of 2013. In their latest campaign by Amsterdam's 72andsunny , AXE changes up their usual formula of six-pack abs and heterosexual pursuit, opting instead for a broad and inclusive representation of masculinity.
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