The Stories Behind 6 Major Brand Makeovers
Hubspot
SEPTEMBER 6, 2016
In their latest campaign by Amsterdam's 72andsunny , AXE changes up their usual formula of six-pack abs and heterosexual pursuit, opting instead for a broad and inclusive representation of masculinity. But changing up your entire image comes with considerable risks -- especially for bigger, more established brands. 1) Kentucky Fried Chicken.
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