Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). eMarketer ). 82% of businesses plan to increase spending on content marketing in the coming year. eMarketer ).

Statistics 100

Statistics SMB Content Marketing Planning 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). eMarketer ). Despite growing interest in the concept of social business , less than 20% of U.S. eMarketer ). eMarketer ). eMarketer ). B2B Lead Blog ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JUNE 16, 2015

In-person events are still the most effective channel for B2B marketers. 93% of B2B marketers are using content marketing. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. 93% of B2B marketers are using content marketing. eMarketer ).

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Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

APRIL 14, 2014

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. B2B Marketing ). 4 B2B Marketing Stats.

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Paid Content Statistics Social Media Social Marketing 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Between large and small businesses? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. (

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How does social media use differ in B2B vs. B2C companies? Between large and small businesses? Just 9% of B2B decision makers consider vendor content trustworthy vs. 67% who trust research from professional associations, 50% from industry organizations, 44% from analyst reports, and 40% from independent product reviews. (

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100