Can Tesla Ride Earned Media Forever?
Contently
MAY 3, 2017
It’s worth highlighting the sheer scale of the Gigafactory,” Elon Musk, the famed CEO of Tesla, said in an address to Nevada legislators, who brokered the deal. “It’s Tesla had practically no advertising budget, resisted hiring a CMO, and operated out of a series of showrooms rather than automobile dealerships.
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