Programmatic Ad Buying: What Does It Mean for B2B Marketers?
The Point
MARCH 17, 2015
Both leverage the power of Big Data, and both offer the ability to dramatically change the way that B2B marketers target, segment, and engage with prospective buyers. and each one of those channels could utilize a variety of targeting elements – for example: • retargeting via Web data. • contextual targeting. HS) Thanks Andrew!
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