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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year. 2012 – 2014 Average CPC). Competitors will continue to outbid each other and push up CPC. This trend isn’t changing anytime soon.