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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! 2012 – 2014 Average CPC). If expensive clicks aren’t enough, B2B marketers typically battle complicated marketing funnels and long sales cycles. In a recent study by Adstage , they found that average Google CPCs increased 117 percent year-over-year.