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32 Influential B2B Social Media Profiles (People) to Follow on Twitter

KoMarketing Associates

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.”

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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

ViewPoint

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. 2012: Transformational Change, the New Buyer & Big Data. Rich on Twitter: @richvancil.

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B2B Lead Generation: The Best of PowerViews

ViewPoint

Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. I hope you enjoy them: Today's Featured Guests. Tony Jaros, Sirius Decisions, talked about “Establishing Presence at the Earliest Stages of Buying”.

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. CMOs expect that number to reach 18.8%

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