ViewPoint

MAY 10, 2012

He is East Coast Bureau Chief for BtoB Magazine. So I think 2012 will see large movement in the direction of both mobile and the analysis of big data.” Just on the BtoB blog feature that we have on our website in which marketers blog, the comments really pile up. BtoB Magazine Website: www.btobonline.com.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

NuSpark Consulting

MARCH 17, 2012

Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo. Chief Marketer’s 2012 Business-to-Business Lead Generation Survey: Your Best Prospects. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

KoMarketing Associates

APRIL 11, 2013

BtoB Research Defining the Modern Marketer. BtoB Research, in coordination with Eloqua, surveyed hundreds of online marketing professionals to uncover the core competencies of Modern Marketers. MarketingSherpa’s 2012 B2B Marketing Benchmark Report. We plan on having some analysis on this report in the coming weeks.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Managing Editor for @Biz_Innovations.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ViewPoint

OCTOBER 2, 2012

Tony Jaros, SiriusDecisions Brian Carroll, MECLABS Rich Vancil, IDC Ginger Conlon, DM News (formerly with 1to1 Media) Christopher Hosford, BtoB, The Magazine for Marketing Strategists. I hope you enjoy them: Today's Featured Guests. Tony Jaros, Sirius Decisions, talked about “Establishing Presence at the Earliest Stages of Buying”.

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Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 120

ViewPoint

APRIL 17, 2012

And then Mari Anne Vanella of the Vanella Group (recently named one of the 20 Women to Watch in Sales Lead Management in 2012 by the SLMA) said, marketing teams are managed by results and it is difficult for sales to manage lead gen because: Lead generation is not a transaction. Kate Maddox. Digital Edge. Maddox and Hosford. Tech enables.

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Lead Generation Sales Qualified Leads Generation Leads 120

ViewPoint

JUNE 28, 2012

Rich earned his MBA from Harvard Business School, and he’s twice been named to BtoB Magazine’s Top 100 Most Influential people. 2012: Transformational Change, the New Buyer & Big Data. Advice to CMO for 2012: Focus on Sales Enablement Efficiencies.

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Marketing Automation Services Planning Allocation CMO 120

Industrial Marketing Today

MAY 15, 2012

In a March 2012 online survey of US marketing professionals, trade publication Chief Marketer found that the most popular tool in digital campaigns, according to 78% of the respondents was email marketing followed by Email newsletters (59%) and a close third was social media at 58%.

Social Media 60

Social Media Paid Search Agency Email Marketing Social Marketing 60

MLT Creative

DECEMBER 9, 2011

This week in B2B marketing we're sharing our picks for the most compelling content featuring survey results and B2B marketers' plans for 2012. BtoB Magazine. The Quadrennial Effect: Olympic Games, elections expected to power 2012 ad spending. Tech marketers plan to boost spending next year. BtoBOnline.

Customer Surveys 40

Customer Surveys B2B Marketing Planning B2B 40

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. to online publications dedicated to the practice like BtoB Online can testify. There’s too much money being left on the table otherwise.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

MLT Creative

DECEMBER 16, 2011

This week in B2B marketing we're sharing our choices for the most interesting content for B2B marketers' 2012 plans. Bold moves marketers can make to pull ahead in 2012. In 2012, marketing automation will rise with social. BtoB Magazine. MarketingProfs. iMedia Connection.

B2B Marketing 40

B2B Marketing B2B BtoB Planning 40

Buzz Marketing for Technology

DECEMBER 8, 2010

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Share this on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Paul Gillin

JANUARY 24, 2013

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

MLT Creative

JANUARY 20, 2012

Big ideas that will transform B2B marketing in 2012. BtoB Magazine. Lead-nurturing campaigns have been demonstrated to yield a 35% increase in return-on-investment, yet 65% of marketers say they haven't implemented one, leaving buyers stuck in the funnel -- and money on the table. MarketingSherpa.

B2B Marketing 40

B2B Marketing B2B B2B Thought Leadership BtoB 40

MLT Creative

MARCH 2, 2012

WEEK OF FEBRUARY 27 - MARCH 2, 2012. Craft attention-grabbing subject lines, make your point quickly, keep the call-to-action high in the message and try consulting Apple's Human Interface Guidelines for additional best practices BtoB Magazine. Top tactics for a crisis-proof B2B lead generation strategy.

Mobile Marketing 40

Mobile Marketing B2B Marketing Social Marketing B2B 40

The ROI Guy

DECEMBER 9, 2010

Spending on IT cloud services will triple in the next 5 years, reaching $42 billion and capturing 25% of IT spending growth in 2012." - IDC Much of the adoption is driven by the promise of what cloud can do to help transform IT services and drive important cap-ex and op-ex cost savings. Thursday, December 09, 2010 Seeing ROI in the Cloud?

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ROI Marketing Budget Work Management Marketing Management 40

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Click to start video at this point — Asked about advice to senior marketing executives for the balance of 2012, Paul is clear: “Pick your spots. The Magnification Power of Social Media Comes From Sharing.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Hubspot

AUGUST 27, 2012

15) 53% of retailers plan to focus on web personalization engines in 2012. Source: BtoB Magazine ) Tweet This Stat! Source: BtoB Magazine ) Tweet This Stat! 14) 62% of adults under 34 are willing to share their location to get more relevant content. Source: JiWire ) Tweet This Stat! Source: Text Marketer ) Tweet This Stat!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Webbiquity

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. BtoB Magazine ). 70% of marketers plan to increase the number of different social platforms they use in 2012. Google+ is expected to reach 400 million users by the end of 2012.

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Paid Content Social Media Social Marketing Statistics 100