SmartBug Media

MARCH 17, 2020

In the past, negative SEO may have been as simple as hijacking your site with questionable banner ads. Click Fraud: A specially programmed CTR bot looks for the site’s main keywords and branded terms, then clicks on the listing, only to quickly bounce back to the search engine request page.

SEO 66

SEO De-duplication Click Fraud Banner Ads 66

Single Grain

APRIL 25, 2022

Dive Deeper: Beginner’s Guide to Amazon PPC Ad Campaigns. They started in 2012 and now manage more than $250 million in digital advertising budgets annually. Performing ad copy testing. Designing click-worthy banner ads. Protecting click fraud. 5) Disruptive. Performing competitor research.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Marketing Insider Group

JULY 21, 2015

A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one!

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100