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How To Integrate Intent Data Into Your Martech Stack

NetLine

Key components of a martech stack that can effectively leverage intent data Let’s face it, when it comes to marketing technology, there’s an awful lot out there to choose from. Data Management Platform: Siloed or inaccurate data can stand in the way of making worthwhile data-based decisions. Yes, you read that correctly.

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Full Stack Experimentation: A Comprehensive Guide

Convert

Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Furthermore, veterans like Tim Stewart believe that data hygiene has always been questionable in the optimization and experimentation space.