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30 Women Shaping B2B Tech Marketing

SnapApp

Now marketers are focused more on creating content that actually matters to their audiences, with an opinion and a perspective, rather than shilling to the lowest common denominator. . Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. She’s worked in B2B tech since 2011. . Jenn Steele.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

Now marketers are focused more on creating content that actually matters to their audiences, with an opinion and a perspective, rather than shilling to the lowest common denominator. Currently, the company’s funnel has improved 10x; we’ve reduced the CPL by 50%. She’s worked in B2B tech since 2011. Jenn Steele.