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Moving From an Old-School Lead Gen Playbook to a Demand Gen Machine

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That’s a 6,521% increase between 2011 and 2022. This graphic, put together by Scott Brinker, shows the expansion of the martech landscape in just over ten years. Note: Martech is just a fraction of the B2B landscape.)

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30 Women Shaping B2B Tech Marketing

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Currently, the company's funnel has improved 10x; we've reduced the CPL by 50%. She’s worked in B2B tech since 2011. . I recently acted as the VP of marketing for a cyber security company. When we started, the company had very little in the way of marketing. Jenn Steele. B izible | VP of Product Marketing. .

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30 Women Shaping B2B Tech Marketing

SnapApp

Currently, the company’s funnel has improved 10x; we’ve reduced the CPL by 50%. She’s worked in B2B tech since 2011. I recently acted as the VP of marketing for a cyber security company. When we started, the company had very little in the way of marketing. Jenn Steele. B izible | VP of Product Marketing.