B2B Marketing Traction

OCTOBER 18, 2010

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. A marketing persona tells a story about each customer type you serve. Each customer type (or segment) gets an actual name and persona that brings them to life.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Create Marketing Personas: Marketing personas are tools that take demographic and psychographic details about your customers to the next level. A marketing persona tells a story about each customer type you serve. Each customer type (or segment) gets an actual name and persona that brings them to life.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Martech

FEBRUARY 11, 2022

The company launched its “Share a Coke” campaign back in 2011, which was aimed to reach millennials. Generate buyer personas with a CRM. Many marketers recommend crafting buyer personas – outlines of your audience based on customer data – to gain a better understanding of their market.

Work Management 122

Work Management Personalization Marketing Management Marketing AI 122

Hubspot

FEBRUARY 3, 2014

And while that''s great when your message is helping you drive new business, it''s really bad when your message is poorly planned and misaligned with the psychographic characteristics of your buyer personas. The Double-Edged Sword of Social Media Agility.

Brand Identity 28

Brand Identity Branding Social Media Viral Marketing 28

Hubspot

SEPTEMBER 26, 2013

Started in 2011, it’s a network that allows individuals to create their own personal profiles along with pages to promote their business. Sometimes referred to as a “ buyer persona ,” a persona is a basic profile of a target consumer. And it’s still piping hot, so be careful.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28