2011 Buyer Personas Psychographics Sales Management 
Martech
FEBRUARY 11, 2022
It places a heavy emphasis on tailoring messages to specific individuals or segments of buyers. One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. Personalization encompasses much more. Click here to download!
Hubspot
SEPTEMBER 26, 2013
This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. Bottom of the Funnel. Since we’re going alphabetically, the last part of the funnel process is first! Yes, there will be debate on the imperative-ness of these terms.
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