SmartBug Media

FEBRUARY 5, 2020

Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. Before you start writing, brainstorm topics you know your buyer personas care about. Placing keywords in these HTML tags can improve user experience, bounce rate, dwell time, and click-through rate.

SEO 87

SEO Tips SERP Content 87

nDash

AUGUST 20, 2020

Your ebook should cover a subject matter that’s appealing to your buyer personas and written in a way that reflects your brand personality so you can build relationships with the audience. Embedding a slideshow in a blog post or on a web page can increase engagement and dwell time, which signals relevancy to search engines.

Top of Funnel 98

Top of Funnel Effectiveness Lead Ranking Content Marketing 98

Hubspot

JUNE 17, 2015

Contribute a guest post to a popular industry blog, reach out to a thought leader on social media, or simply make more of an effort to expand your professional network -- sometimes, all it takes is the right endorsement to win the hearts (and wallets) of your buyer personas. January 2011: Randy Clemens released The Sriracha Cookbook.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28