2011 Buyer Personas Differentiation Dwell 
nDash
AUGUST 20, 2020
Your ebook should cover a subject matter that’s appealing to your buyer personas and written in a way that reflects your brand personality so you can build relationships with the audience. Especially when there are so many comprehensive blog posts available to your audience, it can be difficult to differentiate an eBook.
Hubspot
JUNE 17, 2015
Contribute a guest post to a popular industry blog, reach out to a thought leader on social media, or simply make more of an effort to expand your professional network -- sometimes, all it takes is the right endorsement to win the hearts (and wallets) of your buyer personas. January 2011: Randy Clemens released The Sriracha Cookbook.
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