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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

and then provide targeted content based on that information. The search campaign directed respondents to a topic-specific microsite that resulted in only a.5% Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

In this post I will explain the 4 most common mistakes marketers make. In the next post , I will list the actions you can take today to deliver targeted leads to sales. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

As search engines continue to work toward improving the results returned for their users, marketers must continue to optimize websites and create relevant content to build relevancy and authority. Search Engine Marketing ROI. Unfortunately, this happens, even to the most prolific business bloggers.