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Notes from the Marketing Operations Executive Summit 2014

ANNUITAS

Marketing has more software available today than any other business function in the history of computing @chiefmartec #marketingopssummit. RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Chris Wong IBM #marketingopssummit.

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Alinean Adds Six New B2B Customers During the First Quarter 2011

The ROI Guy

Combined with being named as the standardization choice at several of these major B2B accounts, these latest new 2011 account additions widen Alinean's lead and affirm its position as the industry-standard value-based sales and marketing solution provider.

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The Annuitas Group and Harte-Hanks Announce Strategic Alliance

ANNUITAS

Relationship expands end-to-end demand generation and lead management service offerings for clients. Grand Rapids, MI – August 30, 2011 – The Annuitas Group, an expert provider of lead management process services, today announced that it has formalized an alliance with Harte-Hanks, Inc. About The Annuitas Group.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

and then provide targeted content based on that information. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. However, with targeted online experiences we can shorten the length of time between first contact to signed contract.

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How To Shorten The B2B Buyer Cycle With Landing Pages

Marketing Insider Group

and then provide targeted content based on that information. Objective : The objective of the new campaign was to target hospital purchasing decision makers so as to generate qualified leads. However, with targeted online experiences we can shorten the length of time between first contact to signed contract.

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The Single Buyer Model: A Dangerous Road Towards Competitive B2B Marketing

Tony Zambito

And in most cases, there was a single buyer target that needed the closely held information. Complex buying was an arduous task assigned to one decision-maker and sellers did all they could to target that one most important buyer – including bringing coffee and donuts. Sales role was to target the single buyer.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

In the next post , I will list the actions you can take today to deliver targeted leads to sales. Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points.