How to measure 5 popular social media channels
Online Marketing Institute
MAY 26, 2010
He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Article comments: Tuesday, May 25, 2010 12:21:08 PM by Tina Great info, easy read! Read his blog here [link].
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