Frenemies: The Dangerous Distrust Between Sales and Marketing
Sales Engine
JUNE 28, 2016
Marketing, on the other hand, often has a different definition of a qualified lead. What is a marketing-qualified lead (MQL)? Like any sibling relationship, the Marketing-Sales dynamic can be competitive—and even nasty. The scenario is similar for any quota-driven B2B sales team. So what can you do about it?
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