Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. You’re in hunting mode, looking for tracks and setting lures. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Also, the screened image leads the eye towards your image at the right. andrewspoeth Jay, would you like us to run this through Enquiro's eye tracking lab? Option 1 draws my eye to your picture immediately, which helps with that humanization goal you're pursuing.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

AUGUST 4, 2010

I'm sure you've seen it and/or have read at least SOME of the comments… Handled completely wrong by the biz owner and regarding your 2nd to last paragraph… did she “learn form it&# ? It is guaranteed to open your eyes to the challenges faced by the people you serve and your coworkers.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132