2010 De-duping Demographics Validation 
ANNUITAS
OCTOBER 6, 2010
Make sure you define a process for how data is compiled , segmented, and de-duped. Your efforts will be greatly enhanced if you define all the terms used in your lead funnel, starting at the top: response, a valid response, a marketing qualified lead . Even the best nurturing campaign cannot overcome bad data.
markempa
MARCH 30, 2007
You will most certainly need their expertise in massaging and de-duping the data. Lists should include basic demographic data. These lists include all of the demographic data typically needed, and have extended contact information. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market
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