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Unlocking link building budget with the right metrics

Kevin Indig

When I started in SEO around 2010, you could make anything rank. Google’s PR campaign against link building has been incredibly effective. The Penguin updates traumatized a whole generation of SEOs, even though I haven’t seen a manual link penalty in years. Links matter for some companies but not all.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

If you’d asked any online marketing professional this question 5 years ago, their answer would be markedly different from that of today. Furthermore, users that find your website via organic search tend to be highly targeted, making them more likely to convert to customers. Internal linking. That’s where SEO comes in.