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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. I wasn’t a follower of the brand, but there was obvious value in the fact that they had a Twitter presence and responded to my concerns better than the customer service rep. We just did it voluntarily. And for what?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There was no shatteringly impactful takeaway from SXSW 2010, as it seems we’ve entered a (sure to be brief) innovation lull. SXSW needs a much better vetting process if it’s going to retain even a modicum of educational value. But now, even the best content is beyond the official SXSW boundaries.