article thumbnail

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

Inbound: SEO, SEM, Blogs. Outbound: Telemarketing,Email, Events). HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Tags: lead gen demand marketing SEO appointments b2b SEM. Will David follow Goliath?

article thumbnail

The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

Inbound: SEO, SEM, Blogs. Outbound: Telemarketing, Email, Events). HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. SiriusDecisions reports a different number though.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. 3 SEM Facts. Agencies do SEM better. Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( iMedia Connection ). 48% have generated customers through Twitter and 42% through Facebook.

article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

54% of small and midsize businesses (SMBs) were using social media to promote their businesses as of September 2010, double the number using these sites in December 2009. More than half (53.5%) of marketers currently use social media as part of their marketing strategy, up from 45% in 2009. last year (2009). by aimClear.