The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?
Smashmouth Marketing
MARCH 19, 2009
It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. Inbound: SEO, SEM, Blogs. Outbound: Telemarketing,Email, Events). In fact, they expect that in 2009 the spend on inbound efforts to drop while outbound efforts will rise.
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