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Introducing Angus Nelson: B2B Messaging, Positioning, and Audience Building

Golden Spiral

He has built a career around human-focused marketing. What first defined your marketing journey? In addition, they had to be semi-cool graphics, because our target market — teens and college kids — wouldn’t come to something that wasn’t semi-cool or better. And it’s the mistake of so many marketers.

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30 Women Shaping B2B Tech Marketing

SnapApp

. In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. . From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. .

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30 Women Shaping B2B Tech Marketing

SnapApp

In the world of B2B tech marketing, women are making an incredible impact around the world on brands large and small. From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. Sonja Jacob.

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Skyword’s Top Takeaways from Content Marketing World 2016

Content Standard

Cleveland: These days known as Championship City…or, at least content capital of the world for one week every September. With over 3,500 conference attendees from all over the globe this year, representing top B2B, B2C, and nonprofit brands, Content Marketing World continues to grow in size. ” It felt like a dare.

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Why Investigative Journalism Should Be Part of Your Content Strategy

Content Standard

And a fresh new question arises: Could it become part of a brand content strategy? There isn’t much money in traditional media—and where there is revenue to be made, it’s evidently not in investigative journalism. Covering what will print more papers (and now drive more clicks) has long been the ultimate metric for media.

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Why Investigative Journalism Should Be Part of Your Content Strategy

Content Standard

And a fresh new question arises: Could it become part of a brand content strategy? There isn’t much money in traditional media—and where there is revenue to be made, it’s evidently not in investigative journalism. Covering what will print more papers (and now drive more clicks) has long been the ultimate metric for media.