The Effective Marketer

FEBRUARY 15, 2010

Studies from multiple email marketing service providers show different numbers when it comes to delivery rates, bounce rates, open rates, clickthrough rates, and more. Our open rates average 30%. How can we improve open rates? You can follow any responses to this entry through the RSS 2.0

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The Effective Marketer

JANUARY 13, 2011

Content personalization is not an easy task but according to the research it will likely give you a 38% better open rate and 86% greater click-through rate than non-personalized email messages. You can follow any responses to this entry through the RSS 2.0 The lesson? Like Be the first to like this post.

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The Effective Marketer

JANUARY 13, 2009

If, for example, an activity within your plan is to send out an email blast to selected customers inviting them to attend a webinar, you not only need to ensure you are tracking the results of the email campaign (open rates, click trough rates, bounce rates, etc.) Like Be the first to like this post.

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Adobe Experience Cloud Blog

MARCH 4, 2011

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). by Maria Pergolino According to the Radicati Group, Inc., Track and optimize.

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