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Building a ROMI Calculator

Online Marketing Institute

Better ROMI (Return-On-Marketing-Investment) is one of the many reasons that more and more b2b marketers are turning to Inbound Marketing and Marketing Automation. Unlike B2C, B2B customers generally have a significant Lifetime Value beyond the initial purchase. Please contact Gossamar for credentials.

ROMI 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Is social media creating a generation of cowards? encourage you to restrain your enthusiasm. Enterprise 2.0.

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Is Netflix a SaaS? 25 Examples of SaaS Companies that Are Rocking It

Single Grain

Overview: HubSpot offers software products for sales, inbound marketing and customer service. The most popular product is the free CRM, which includes features like email tracking, prospect tracking, meeting scheduling and live chat. Salesforce is a B2B CRM service provider for enterprises of all sizes. . 3) HubSpot.