Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. However, for marketers, a social media address is insufficient to manage that channel. through a new channel. 02 conversion rate – I don’t think so!

Social Media 123

Social Media Work Management Marketing Management Media 123

Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. 2009 Eddie and Ozzie Awards Winners. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Multi-Platform/Focus Company. Database Marketing.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Customer Experience Matrix

JULY 28, 2009

I’m highlighting this because most of my recent posts have been about B2B marketing automation (demand generation) systems, and the two types of systems are quite different. But consumer marketing automation systems generally have more advanced database, segmentation, planning, project management and analytics.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Heinz Marketing

FEBRUARY 8, 2021

If this is a marketing exercise, you’re neutering its impact from the beginning. There’s a reason why everybody has adopted account-based, but traditional demand generation is fishing with a net, whereas account-based marketing is fishing with a spear. The account-based revolution isn’t over.

Account Based Marketing 101

Account Based Marketing DemandBase Marketing Automation Services Top of Funnel 101

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Online Marketing Institute

JULY 31, 2009

As an analyst who has written about lead management extensively – I am still amazed at how many marketers feel challenged to produce leads that sales appreciate. The few marketers who end the arguing figure out early that quantifying lead quality is essential. But like most good science, it takes time and effort to perfect.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40