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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Advice to B2B Leaders. So, if you were starting all over, what advice would you give to a B2B leader on how to do that?

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Yours in Marketing Episode 2 – ft. Cyrus Shepard

Directive Agency

But I think it’s also a little bit pertinent, because too often in B2B, marketing, whatever space you’re in, we focus too much on the business side of it, but then, we’re all people. Advice to B2B Leaders. So, if you were starting all over, what advice would you give to a B2B leader on how to do that?

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

B ut B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs. Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. For B2B companies, getting found is just the beginning. Content is key for B2B websites.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

Twitter also offers a lot to the PR teams within brands who need to seed constant updates and handle crisis management issues. For big brands, the benefits will be in customer service, rentention, support, PR. For big brands, the benefits will be in customer service, rentention, support, PR.

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