ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Ambal's Amusings
OCTOBER 15, 2009
B2B Lead Generation Benchmark Study 2009. In order to generate leads marketers have to know how to use the analytics. Many marketers focus on conversion rates of specific phrases or banners and are ignoring other valuable information. I use Google Analytics and Sitemeter, and advise my clients to do the same.
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