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ActiveConversion Review - SMB Lead Management


ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

When you are ready to start researching something before making a purchase, you read a blog, you search Google, you ask friends for recommendations, you post questions in forums, etc. People who visit your website do so with some sense of anonymity. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. Some of our users would need extensive credit analysis and up-to-date company information like Hoover's website provides, but a lot of my users - I'd prefer to prequalify the data and dump it into a database, giving them a phone number, basics on the company and a contact.