Reachforce

B2B Marketing Zone’s Best B2B Marketing Posts – 2009

Reachforce

Earlier this week they compiled the Top 80 B2B Marketing Posts for 2009. If you aren't already subscribing to the B2B Marketing Zone, you should be. Be sure to check out the list to find great posts you might have missed this year. Shout out to Amy and Suaad who

Holiday Greetings Done Right

Reachforce

Every once in a while I come across a marketing campaign that makes me say, "Why didn't I think of that?" Yesterday, I got a fantastic holiday email from Marketo that I just had to share. Maybe I am just a sucker for a rhyming poem but I love this.

The “Oh $#%@!” Day in Marketing: Countdown 1 Month!

Reachforce

In 2007, we at ReachForce declared January 15th the “Oh $#%@!” Day in Marketing. Here’s why: Are you prepared to deliver sales-ready leads in January? December is typically a slower month for B2B Marketing teams, since most organizations slow down current marketing programs and instead spend their time preparing for the next

Seven Infectious Diseases of B2B Marketing — And Their Cures: Analyst Mentalpause

Reachforce

Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download

What Trips a SPAM Filter? – B2B Marketing and Sales Tip #272

Reachforce

In a recent post on Al Iverson’s Spam Resource Blog Al answered a question that I think is extremely interesting (more so is the answer) so I wanted to push some of his post back for The B2B Lead Readers. What, exactly, are spam [content] filters picking up from a generic

Seven Infectious Diseases of B2B Marketing — And Their Cures: Ad Offerphobia & Venereal Offeremia

Reachforce

Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download

What are Your B2B Website’s Goals? – B2B Marketing and Sales Tip #270

Reachforce

A lot of people build a website as if it was just an online brochure. While that may work for some, for most b2b marketers that just is not enough. The question you should ask yourself is, "what are my website's goals?" Here are a few possibilities and what needs

7:30am Really? – Marketing WTF

Reachforce

We’ve just recently sponsored a few events. Some smaller very targeted B2B Marketing events, some with about 500 attendees like partner events and then a mega show with over 15,000 attendees. Here’s what I don’t get – why are we standing at our booths with smiles on ready to go

Seven Infectious Diseases of B2B Marketing — And Their Cures: Sleep Apendea

Reachforce

Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download

Email Personalization Gone Bad – Marketing WTF?

Reachforce

I have heard mixed reviews on using personalization in email marketing. And if you have dirty data with things like LEIGH ANNE or Leigh Anne (don't call til Q1) in the first name field of your CRM, using personalization can be pretty scary and it might be time for some

CRM 2

Outbound Marketing to Your Inbound Marketing Activity; Leverage!

Reachforce

Inbound Marketing seems to be all the hype these days. B2B marketers are getting their feet wet with new social media tactics, online marketing is bigger than it’s ever been and word-of-mouth strategies are being built into most marketing plans today. But what are you doing with all of this

Seven Infectious Diseases of B2B Marketing — And Their Cures: Checklistosis

Reachforce

Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download

Tracking Lead Source in Salesforce – B2B Marketing and Sales Tip #269

Reachforce

If you read our post about metrics Marketing should care about and you use Salesforce here are some easy to follow instructions for putting lead source tracking into place. Lead Source (the field with the big red arrow next to it), is a standard field in Salesforce, so it’s easy enough

Seven Infectious Diseases of B2B Marketing — And Their Cures: Glitzitis

Reachforce

Kathryn Roy, marketing consultant and friend of The B2B Lead, has a great eBook, Seven Infectious Diseases of B2B Marketing — And Their Cures, that we want to share with all of our readers. We will post excerpts that cover the diseases one by one but feel free to download

What Happens After the Campaign? – B2B Marketing and Sales Tip #268

Reachforce

As B2B Marketers we spend a lot of time, effort and resources on creating lead generation programs that drive prospect conversions. But what happens next? As we become more sophisticated marketers with more promising tools, we are now not only filling the top of the sales funnel but we are also

What NOT to do when sending a one-to-one email – B2B Marketing and Sales Tip #267

Reachforce

This was and actual email I received last week: Hello, Please ensure that this is forwarded to the network infrastructure team lead. Given COMPANY X success with multiple SaaS providers, I wanted to ensure that you were aware of our company and service offerings. We have been winning many key deals from a

How to Organize Your Resources Page – B2B Marketing and Sales Tip #266

Reachforce

If you are anything like us, your resources page on your website is overflowing with whitepapers, eBooks, tearsheets and more. How do you organize all that great content so your prospects can find what is relevant to them? The most common way I have seen is to organize it by format: Whitepapers eBooks Podcasts Webcasts Videos Case

B2B Lead Gen Low Down: Gist

Reachforce

As we run across cool companies that are trying to add value to today’s B2B sales and marketing teams we want to be sure and share them with our B2B Lead readers. Here's another great idea. Have you heard of Gist? If not, you should check it out. It might just

Content Ideas for B2B Lead Generation – B2B Marketing and Sales Tip #265

Reachforce

We know all know Content is King in B2B Marketing. We use it for blogging, email campaign offers, sales support, website content, whitepapers/eBooks, social media teasers and webinars. In a recent study by Kingfish Media they found that over 70% of marketers are using custom content to communicate with current

Writing and Promoting eBooks – B2B Marketing and Sales Tip #264

Reachforce

David Meerman Scott is sort of the Godfather of eBooks. Case and point, his eBook, The New Rules of Viral Marketing: How word-of-mouse spreads your ideas for free has been downloaded more than 600,000 times. David had a great post on his blog, Web Ink Now, back in June called

No More Cash for Blog Posts?

Reachforce

Blogging for pay has always been a touchy subject, some people are rabidly against it, some think it’s ok…really I figure it is like any other paid endorsement, if you tell people that you blog about a product because they pay you to do it then at least I can

Marketing Effectiveness Assessment: Measuring What Matters Assessment

Reachforce

Measuring What Matters Assessment Peter Drucker, widely regarded as the “father of modern management”, once said, “if you can’t measure it, you can’t manage it”. Now, more than ever, measurement is a fundamental part of the marketing process. Good marketers are expected to understand marketing analytics and use marketing performance as

Marketing Effectiveness: Marketing Database Assessment

Reachforce

The marketing database plays a vital role in maximizing marketing effectiveness. A lack of a centralized and complete marketing database impacts the marketer’s ability to both create and execute highly effective marketing strategy. The marketing database feeds the marketing mix, it helps determine which targets and segments a company should

Marketing Effectiveness: Marketing Execution Assessment

Reachforce

The success of any business endeavor is dependent on one thing; execution. Even the best marketing strategy will fail if the organization is incapable of executing. In the context of marketing effectiveness, execution has to do with the tactics and processes an organization utilizes to market a product or service.

What is Marketing Effectiveness?

Reachforce

What is Marketing Effectiveness? We’ve spent the last few weeks getting to know our marketing automation partners and friends. They all share the goal of increasing marketing effectiveness. This got me thinking, really what IS marketing effectiveness. Wikipedia defines marketing effectiveness as the quality of how marketers go to market with

3 Guidelines for Effective Email Personalization – B2B Marketing and Sales Tip #263

Reachforce

This post comes to us from one of our friends at ExactTarget, Joel Book. Having observed how email has become the backbone of successful one-to-one marketing solutions, I have 3 guidelines that will help you use personalization for more effective B-to-B email. Remember that People buy from People. With all due respect

Twitter is Worth What!?! – Marketing WTF?

Reachforce

If you haven't noticed by now, we think of Mashable as THE source for all things social media (and generally cool tech stuff). I came across an interesting article on Mashable by Ben Parr yesterday, Twitter's Value: 5 Eye-Popping Stats. Check these out: 1. According to PEDC’s numbers, the price of

What is ExactTarget? – Marketing Automation Who’s Who

Reachforce

Our customers, prospects and B2B Lead followers often ask us about marketing automation. Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Colby Cavanaugh at

3 Steps Towards Tackling Your Database Woes – B2B Marketing and Sales Tip #262

Reachforce

Having trouble seeing the good in your database? Separating the diamonds from the dirt can be tough and time intensive, but if you map out a plan ahead of time it can save you time and sanity! Create a CRM data standard sheet and separate the data elements into three categories: Information

CRM 2

MarketingSherpa B2B Summit in Boston October 5-6

Reachforce

In the Boston Area? You should be at the Marketing Sherpa event Monday and Tuesday We’re still trying to get caught up after being out last week at the Marketing Sherpa event but WOW was it worth it. It’s always great to be able to spend time with peers experiencing the

Influence the Buying Process with Automated Marketing

Reachforce

Engagement Systems is one of the newer players in the marketing automation space. We let them "speak for themselves" earlier this week, but I wanted to dive further to check out some of their content. So far they only have a few whitepapers and case studies, but I have to

What is Engagement Systems? – Marketing Who’s Who

Reachforce

Our customers, prospects and B2B Lead followers often ask us about marketing automation. Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Rob Hampton at

How to Find More of Your Best Customers – B2B Marketing and Sales Tip #261

Reachforce

Do you know who your customers are? Not just by name, but do you know what they actually do, why your product is a good fit for them? Better yet, do you know what makes some of your customers less than a good fit? Here at ReachForce we try to

B2B Marketing Metrics for Sales – B2B Marketing and Sales Tip #260

Reachforce

Does your sales team understand the metrics you’re measuring? Think about it this way, your sales team is focused on numbers, hitting the right number of activities each day/week, turning out the right amount of proposals to get good closed deals, and of course, the all important quota figure! So when

Content – 20 Formats and Ways to Repurpose – B2B Marketing and Sales Tip #259

Reachforce

I recently came across a great blog post on the Savy B2B Marketing blog. They are quickly rising to the top of my must read list. I wanted to make sure The B2B Lead readers didn't miss out on the great tips in Need Content? 20 Formats to Consider. Here is

B2B Marketing Zone

Reachforce

We are excited to be a part of the B2B Marketing Zone joining the ranks of fellow bloggers, Brian Carroll, Paul Dunay and Jon Miller. The B2B Marketing Zone is a joint venture between Tom Pick of WebMarketCentral and Tony Karrer CEO/CTO of TechEmpower. In their own words here is

Why Sales Throws Marketing Under the Bus…

Reachforce

Gotta say, when Amy asked if I’d read this whitepaper from Silverpop I was instantly intrigued. Maybe it’s the fact that sitting as the Sales/Marketing Ops person I have sat directly under that bus a few times (as we all have regardless of which side you come from), or

What is Silverpop Engage B2B? – Marketing Automation Who’s Who

Reachforce

Our customers, prospects and B2B Lead followers often ask us about marketing automation. Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Adam Needles (Twitter

Add More to Your Blog Posts and Email with Multimedia, Free – B2B Marketing and Sales Tip #258

Reachforce

A picture is worth a thousand words, or so they say. However, I for one do not want to pay thousands of dollars in royalties. Images and other multimedia can really bring a blog post to life or capture the attention of your email subscribers. If you are like most

Increase Lead-to-Sales Ratios with Effective Lead Qualification and Scoring

Reachforce

Thanks to Kevin Joyce at Market2Lead for his post earlier this week. In addition to learning about Market2Lead, we want to share with our readers one of their whitepapers, Increase Lead-to-Sales Ratios with Effective Lead Qualification and Scoring. In it Market2Lead’s CEO Geoff Rego walks through some key pieces to