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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog. The 2008 recession permanently altered how companies think about measurement.

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

Summary: Public data gives some insights into Marketo's financial history and prospects. Here’s a bit more on this week's $25 million investment in Marketo : a piece in VentureWire quotes revenue for Markteo as $4.5 The table below throws in a reasonable guess for 2008 as well.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter.

Marketo Aims to Simplify Demand Generation

Customer Experience Matrix

One company that has made a concerted effort is newcomer Marketo. Marketo has a one-word elevator speech: simplicity. That’s not to say Marketo is a simple product. Like every other demand generation vendor, Marketo has wrestled with how a branching, multi-step lead nurturing campaign can be made easy enough for non-specialist users. Marketo’s solution is to do away with the branches. It more or less goes without saying that Marketo is sold as a hosted service.

Pardot Offers Refined Demand Generation at a Small Business Price

Customer Experience Matrix

By comparison, limited versions cost $1,500 per month for Marketo and $1,000 for Manticore Technology , and both charge $2,400 per month for their cheapest complete offering. My little tour of demand generation vendors landed at Pardot just before Thanksgiving. As you’ll recall from my post on Web activity statistics , Pardot is one of the higher-ranked vendors not already in the Raab Guide to Demand Generation Systems. So I was quite curious to see what they had to offer.

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LucidEra Takes a Shot at On-Demand Analytics

Customer Experience Matrix

The question here is whether most demand generation systems ( Eloqua , Vtrenz , Marketo , Market2Lead , Manticore , etc.) I’ve now carefully reviewed my notes on this topic, and can tell you that Marketo and Market2Lead currently have this capability, while the other vendors I’ve listed should have it before the end of the year. Back in March, I wrote a fairly dismissive post about on-demand business intelligence systems.

Peace on Earth: 12 Days of Marketing and Sales Collaboration

Modern B2B Marketing

Tags: Sales Marketing Alignment alignment holidays marketing marketo sales

B2B Marketing Testing to Optimize Lead Generation Results

B2B Lead Generation Blog

I was glad to see Jon Miller who writes Marketo's blog, Modern B2B Marketing , recently interview Hunter Boyle, Managing Editor for MarketingExperiments on Testing B2b Marketing. Discovering and knowing what really works and what doesn’t for lead generation is essential for every marketer. The best way to discover this is through the process of testing.

Lead nurturing thoughts

B2B Lead Generation Blog

I was interviewed on the subject of lead nurturing by Jon Miller, VP of Marketing at Marketo and he writes the Modern B2B Marketing Blog. It's surprising how many marketers now say they do “lead nurturing” but in reality they are just sending monthly email campaigns or monthly newsletters with some call to action. If all you do is send generic email marketing messages to your early stage leads over and over and over again, you're missing the point.

Marketo Releases Marketo Lead Management 3.0

WebMarketCentral

Marketing automation software vendor Marketo today announced the launch of its Marketo Lead Management 3.0 With more than 200 new features, the release is the most significant since the product's initial launch in early 2008.

Technologies for Email Deliverability

Modern B2B Marketing

Disclosure: Marketo uses StrongMail technology, and the techniques described below, to optimize our email services for deliverability.). Note: Marketo uses this information to automatically process bounces for customers.). For more email marketing best practices, download the joint Marketo-StrongMail whitepaper, 20 Quick Tips for Improving Your Email Programs

New White Paper on B2B Lead Nurturing

WebMarketCentral

Marketing automation provider Marketo has just released Blind Date to White Wedding: Best Practices for Lead Nurturing that creates B2B relationships, builds trust and increases sales , a white paper on B2B lead nurturing.

Marketing Automation and Strategy: Thought Leadership with Robert Moreau

Modern B2B Marketing

But over the last 7-10 years, B2B has really evolved to practice many of the same principals B2C has been practicing for quite some time, and now, with the introduction of technology (like Marketo ) the gap is really closing between the two. The next interview in the B2B Marketing thought leader interview series is with Robert J.

B2B Email Deliverability: Your Reputation Matters

Modern B2B Marketing

Disclosure: Marketo uses Return Path's technology to monitor and manage our own reputation as well as that of our clients.). B2B marketers struggling for growth in today's economy know they need to get maximum results for their email marketing efforts, but too many do not understand the critical role deliverability plays in the process of turning prospects into revenue-driving customers. All the creativity and planning that goes into a targeted email marketing.

IDC Analyst Connection: Coordinating Marketing and Sales across the Entire Revenue Cycle

Modern B2B Marketing

Michael Gerard, Research Vice President for IDC's CMO Advisory Practice and Executive Advisory Group, recently published an Analyst Connection sponsored by Marketo titled Coordinating Marketing and Sales Across the Entire Revenue Cycle. In this, Michael answers several questions about sales and marketing alignment.

Testing Your B2B Marketing: Thought Leadership with Hunter Boyle

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Hunter Boyle, Managing Editor for MarketingExperiments. Hunter's passion for finding what works and what doesn't work in optimizing marketing communications has equated to best practices to help marketers generate leads more effectively. Tell us a little bit about how you got into B2B marketing and what you like most about it.

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Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. Tell us a little bit about how you got into mathematical marketing, and what you like most about it.

Lead Generation via Mathematical Marketing: Thought Leadership with Mark Klein

Modern B2B Marketing

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns. Tell us a little bit about how you got into mathematical marketing, and what you like most about it.

Buzz Marketing: Thought Leadership with Paul Dunay

Modern B2B Marketing

The next interview in our B2B Marketing thought leader interview series is with Paul Dunay of the Buzz Marketing for Technology blog and podcast. Paul has spent more than 20 years in marketing, creating buzz for leading technology companies such as Google, IBM, Microsoft, Oracle, SAP, Avaya and Cisco. He is currently Global Director of Integrated Marketing for BearingPoint.

B2B Marketing Communications: Thought Leadership with Dianna Huff

Modern B2B Marketing

The next interview in our B2B Marketing thought leader interview series is with Dianna Huff, B2B Marketing Communications Consultant. Dianna also writes for the Marcom Writer Blog , and provides some great tips to help B2B marketing professionals develop integrated marketing campaigns for effective. lead management. Tell us a little bit about what you do and how you got into B2B marketing.

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Ten Tips for Lead Generation Landing Pages by TopRank Online Marketing Blog Guest blogger Jon Miller of Marketo points out that "improving your landing pages can increase your conversions by 40% or more.(and)

Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0 Need a tool to help you collaborate with colleagues online? How about one to automatically create animated GIFs?

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3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Mary started hardcore blogging in 2008 with a focus on lead generation and learned about SEO the hard way.

3 Demand Generation Dangers in a B2B Blog Redesign

Reachforce

And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Mary started hardcore blogging in 2008 with a focus on lead generation and learned about SEO the hard way.

The Definitive Guide To Lead Nurturing

Modern B2B Marketing

The history of lead nurturing has evolved from drip marketing, a communication sent at a specific cadence regardless of user action, into a more sophisticated email strategy using marketing automation tools like Marketo.

2 Zero Risk Predictions for 2017

Modern B2B Marketing

On the personal side, I left one of the greatest companies in the world, SAP, to join Marketo—an equally exciting company—as the new CEO. I love Marketo’s team, brand, product, and partners and can’t wait to see what we do together in 2017!

Briefly: My Interview with Jon Miller

WebMarketCentral

Jon Miller at marketing automation vendor Marketo , just posted his interview with me, B2B Marketing Thought Leadership: Tom Pick. I'm a bit too modest to be totally comfortable with a title like that, but I appreciate the compliment nonetheless.

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Nurturing Sales Leads

Modern B2B Marketing

Check out this online video, where Marketo's CEO explains why companies need to get started with lead nurturing and how they can use automated processes to drive 35% more qualified sales leads for the same money. If you ask most executives to describe where revenue comes from in their organization, they'll usually talk about the "sales cycle" or "sales funnel". But as we all now know, the ways buyers research and purchase B2B solutions has been transformed by search and social media.

Streamline Customer Acquisition to Grow With Reduced Funding

Modern B2B Marketing

Perhaps mostly important, Ken writes that capital-efficient growth can only come from streamlined customer acquisition processes that takes advantage of the latest internet-era tools, such as salesforce.com; WebEx, GoToMeeting, or ReadyTalk; and Marketo. At Marketo, we use these tools to drive our own high-volume revenue cycle, so I know it works. Ken Ross recently wrote on the Expert CEO blog about the future of Software as a Service in today's economy.

64 B2B Marketing Tools and Resources

Modern B2B Marketing

Many of these are authored by the team at Marketo, but certainly not all of them. Supercharge Your Demand Generation with Personalization (Marketo on-demand webinar). Marketing Automation Market Trends 2008 (analyst report). There is an amazing amount of great content about B2B marketing out there, ranging from trends in demand generation to best practices in lead nurturing, lead scoring, and landing page optimization to how to buy and select marketing automation systems.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

Back in, say, 2008, a product like this would be big news. A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing.

B2B Marketing Thought Leadership: Tom Pick

Modern B2B Marketing

Companies need to have the right tools in place (and Marketo's marketing automation software system is one of the best) and then have the right processes in place to use those tools. B2B marketing professionals in today's economy are always looking for new ways to do more with less and still gain a competitive advantage within the marketplace.

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The Power of Being Recommended

Sazbean

Friends 2008 1 bw (Photo credit: Marion Doss) We generally listen more to our friends and colleagues over what a company or individual who is trying to sell us something says. Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing.

Five Things You Should Know About Marketing to Millennials

Modern B2B Marketing

This diagnosis was really brought to light at Marketo’s company-wide Revenue Kickoff meeting earlier this month. And millennials have had a lot of things to orient us, from the DotCom boom (and bust), 9/11, and the 2008 economic downturn. Author: Marissa Lyman I have a confession.

Marketing Automation Industry Growth

Fathom

Some of the factors influencing its growth are changing buyer behaviors ; the emphasis on revenue generation and measurement in the wake of the 2008 recession; and the ease of adoption through the software-as-as-service (SaaS) delivery model (via Marketo).…

Leveraging Big Brand Without a Big Budget in Higher Education and Beyond

Modern B2B Marketing

Think back to the 2008 financial crisis when most organizations started to cut marketing spend, and imagine living in a world where that is very much still the reality.

That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014

Modern B2B Marketing

E-mail: I first wrote about this one in October of 2008. Drip Campaigns : First off, let me admit that we use “drip campaign” here at Marketo (it was mentioned in 39 of our articles over the past few years).

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