Online Marketing Institute

JULY 31, 2009

Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Engagio

NOVEMBER 11, 2020

One that unifies top-of-the-funnel digital tactics AND middle- and bottom-of-the-funnel orchestrated actions. One that aligns Marketing AND Sales outreach across channels. Both Demandbase and Engagio shared a common vision, to transform the way B2B companies go to market by building next-generation marketing technology.

DemandBase 62

DemandBase Account Based Marketing ABM Sales Management 62

Engagio

OCTOBER 13, 2020

New privacy regulations like GDPR and the rise of sales engagement tools like Outreach and Salesloft mean that many Sales teams send more email than Marketing. Many reps are adopting tools like Outreach, SalesLoft, and Yesware, and by some estimates, these high-velocity sales reps can send 1000+ emails per month each using these platforms.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126