Customer Experience Matrix

APRIL 5, 2009

People develop new products because they feel they can offer something existing products do not. Like all demand generation systems, True Influence can import lists, send emails, create Web forms and surveys, score leads, set up multi-step campaigns, and integrate with CRM systems. The lead record allows only four user-defined fields.

Demand Generation 120

Demand Generation Digital Asset Management Demand Marketing Management 120

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Online Marketing Institute

JUNE 30, 2009

Within the B2B industry, your website can mean everything to your potential customers. Can I get to it easily? “Dear x&# ) can make perfectly harmless emails come under suspicion. This can either be the fault of the email’s designer (in the case of poor HTML) or the the platform (infrastructural issue).

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40